The Kehillah School Admissions Campaigns

Overview
Kehillah Jewish High School wanted to stand out in a crowded independent school market. The goal was to create a campaign that captured attention, expressed personality, and invited families to see Kehillah as a place where students could truly thrive.

My Role
I led creative concept development, copywriting, and asset design for a full-funnel admissions campaign spanning print, digital, and social channels.

Approach
The campaign theme, “Step Out of the Game,” used clever wordplay and playful visuals to break through typical school marketing noise. Game-inspired graphics carried messages like “Don’t lose your marbles over finding the right high school” and “Don’t get lost in the shuffle!” I implemented A/B testing across social and digital placements to optimize creative performance and audience targeting.

Impact
The campaign exceeded expectations, leading to a significant uptick in applications and inquiries. Families cited the campaign’s humor, warmth, and creativity as memorable and distinctive—proof that strategic storytelling and strong design can deliver measurable results.