Al Fresco Coffee Company

Born on the streets of Scotland, Al Fresco Coffee began as a mobile coffee truck serving high-quality, simply delicious drinks to a fast-moving crowd. As the brand grew to include a line of roasted coffee blends, they needed a logo that could evolve with them.

Through collaboration with the founders, I created a modern yet approachable identity that evokes the warmth and freshness of a perfect cup outdoors. The full branding package included truck signage, packaging design, merchandise, and marketing materials for their expanding retail line.