https://www.deenaworks.com/websites daily 0.75 2025-10-23 https://www.deenaworks.com/websites/eastbayspcaweb monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/7820c28b-1eb7-496f-bc9f-4bf328846a51/EBSCPCA_Website_a.png DWorks - East Bay SPCA - Integrated Marketing & Brand Storytelling East Bay SPCA Marketing Strategy • Content Development • Campaign Management Overview: As Marketing Manager for East Bay SPCA, I lead the organization’s integrated marketing strategy — developing campaigns that build awareness, drive engagement, and strengthen the emotional connection between people and animals. https://www.deenaworks.com/websites/indivisibleweb monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/748b81a5-937a-4da1-b745-4c83e8e82396/Indivisible_Website.png DWorks - Indivisible Mid-Peninsula - Civic Engagement & Digital Communications Indivisible Mid-Peninsula Website Launch • Digital Strategy • Content & Visual Communications Overview: At Indivisible Mid-Peninsula, I led digital communications strategy and creative execution to strengthen community engagement, amplify advocacy efforts, and streamline organizational communication. My work supported their mission of empowering local civic action through clear, compelling storytelling and dynamic digital presence. https://www.deenaworks.com/websites/thehealthtrustweb monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/ec13ad25-93ac-434f-a12c-8fa8d428f96c/Healthtrust_Website_a.png DWorks - The Health Trust - Strategic Communications & Public Health Marketing The Health Trust Communications Leadership • Stakeholder Engagement • Change Management Overview: At The Health Trust, I led communications strategy during a pivotal organizational transition — guiding the shift from Direct Services to a Grantmaking model. I partnered with all departments, including volunteer programs, to ensure all stakeholders — internal staff, clients, and community partners — were accurately informed throughout the process. https://www.deenaworks.com/websites/stanbridgeacademyweb monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/da01695b-93f9-4c49-a586-5e4f07bb1021/Stanbridge_Website.png DWorks - Stanbridge Academy - Education Marketing & Community Engagement Stanbridge Academy Digital Strategy • Event Marketing • Content Development Overview: At Stanbridge Academy, I led marketing and communications initiatives that elevated the school’s visibility, strengthened alumni and community engagement, and showcased its leadership in neurodiversity education. Through integrated storytelling, digital strategy, and event innovation, I helped position Stanbridge as both an educational institution and a vibrant community hub. https://www.deenaworks.com/websites/thekehillahschoolweb monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/15ed43f9-8bd4-4a1a-8d83-01484c809603/Kehillah_Website.png DWorks - The Kehillah School - Education Marketing & Event Leadership Kehillah Jewish High School Marketing Strategy • Event Production • Community Engagement Overview: As Director of Marketing & Events at Kehillah Jewish High School, I led the school’s marketing, communications, and event strategy through a period of transformation. From vibrant in-person programs to the complexities of pandemic-era virtual engagement, I created experiences and messaging that kept the community informed, connected, and inspired. https://www.deenaworks.com/websites/pathwayshomehealth monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/76ffdbdb-ae76-4f2c-8a2d-d57e2e7a4961/Pathways_Website.png DWorks - Pathways Home Health & Hospice - Healthcare Marketing & Brand Communications Pathways Home Health & Hospice Content Strategy • Brand Development • Community Outreach Overview: At Pathways Home Health & Hospice, I led marketing and communications initiatives that elevated brand visibility, strengthened community trust, and supported the organization’s mission of providing compassionate end-of-life and home health care. My work blended strategic storytelling with data-driven insight to engage patients, families, and donors with empathy and clarity. https://www.deenaworks.com/dworks-freelance daily 0.75 2025-10-23 https://www.deenaworks.com/dworks-freelance/crd monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/589b15f1-07af-46a2-a35c-2d55d161ccf8/CRD_panel.png DWorks Freelance - Cory Ramsgard Designs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-freelance/alfresco monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/d2a5b325-1c7e-4ce9-b440-713ee10b4e27/AlFresco.png DWorks Freelance - Al Fresco Coffee Company - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-freelance/joyempo monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/9e727675-3678-4828-a8c0-ad717d2c7de7/JoyEmpPanel.png DWorks Freelance - Joy Emporium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-freelance/twd monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/2de20e72-99ad-49d1-b342-f79375973a2f/TWD_newpanel.png DWorks Freelance - Temple Wood Designs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-freelance/ascension-tattoo-amp-art-studio monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/c171b328-87e2-4d65-b168-b99d871fe060/Ascension_staged.png DWorks Freelance - Ascension Tattoo & Art Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-freelance/mise-en-place-taquisa monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/ddefa037-b703-4141-80dd-52f2a81cd077/MiseEnPlaceStage.png DWorks Freelance - Mise En Place Taquisa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deenaworks.com/dworks-storytelling daily 0.75 2025-10-23 https://www.deenaworks.com/dworks-storytelling/buildingablog monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/1760557948205-0D5UQIC3DHFOV4QHGOG4/Linda_Snowy2.png DWorks Storytelling - East Bay SPCA Blog - Launching the East Bay SPCA Blog — Building a Home for Impactful Storytelling East Bay SPCA needed a way to showcase the incredible stories happening every day across its shelters, clinics, and community programs. I developed and launched the organization’s storytelling blog — a digital space designed to deepen audience connection through authentic, mission-driven content. Read the Blog https://www.deenaworks.com/dworks-storytelling/transitionwapurpose monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/06738718-2646-42ff-87f1-0e0207df0410/Screenshot+2025-10-01+at+3.55.11%E2%80%AFPM.png DWorks Storytelling - Strengthening the Voice of Community Health - The Health Trust Blog & Strategic Communications As a long-standing advocate for health equity in Silicon Valley, The Health Trust needed a communications strategy that could both tell the stories of its community partners and guide audiences through moments of organizational change. I played a key role in shaping and managing the organization’s blog and leading communications for a major strategic transition — when The Health Trust shifted away from direct services to focus on grantmaking and policy. Read the Transition Announcement https://www.deenaworks.com/dworks-storytelling/rubygala monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/abe5996d-4ba2-4595-a384-0ae8c48ac512/Screenshot+2025-10-01+at+4.02.55%E2%80%AFPM.png DWorks Storytelling - Philanthropy & Progress - Elevating the Stanbridge Academy Story Stanbridge Academy’s 40th anniversary presented the perfect opportunity to celebrate the school’s legacy of inclusion while strengthening its digital presence. I supported both the school’s blog and donor communications, helping shape stories that celebrated the neurodivergent community and the impact of philanthropy on student success. Stanbridge Academy’s 40th anniversary Ruby Gala was more than a fundraiser — it was a reflection of four decades of impact within the neurodivergent community. The event offered an opportunity to connect the school’s legacy of inclusion with its forward-looking vision. I partnered with the Stanbridge team to refine storytelling across event materials, digital content, and donor communications. Read the Story https://www.deenaworks.com/dworks-storytelling/blog-post-title-four-rk3g4 monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/1d5c095a-d21a-4fbb-af8a-ca6b4754402b/kehillah.jpeg DWorks Storytelling - Transformative Leadership Storytelling - Leadership transitions can define an institution’s culture and future. When Kehillah Jewish High School prepared to welcome its next Head of School, it was essential to communicate the change with transparency, warmth, and clarity for students, families, and the broader community. As Kehillah announced its next Head of School, I guided messaging and press coordination to frame the leadership change as a moment of renewal. Even though the blog is no longer active, the storytelling, visuals, and messaging from this project continue to connect with Kehillah’s community through social media and archived communications. View Release https://www.deenaworks.com/design daily 0.75 2025-10-23 https://www.deenaworks.com/design/ebspcaannual-report monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/794a6d11-ba18-4f46-9380-066ae12eddc9/AnnualReportEBSPCA.png Design - Annual Report - Overview The East Bay SPCA Annual Report is both a storytelling and accountability tool, highlighting the organization’s impact across the Bay Area. The challenge was to transform dense data and financial information into a visually engaging, emotionally resonant piece that celebrates animal welfare achievements while maintaining transparency for donors and community partners. My Role I led the design and production of the report, overseeing layout, content organization, and visual storytelling. I collaborated with leadership, development, and program teams to ensure that every section accurately represented the organization’s mission and accomplishments. https://www.deenaworks.com/design/thehealthtrust monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/c48f917a-664b-4fea-86ba-528e4841b31d/TheHealthTrustcol.png Design - Organizational Communication Change - Overview When The Health Trust made the pivotal decision to shift from providing direct services to operating as a strategic grantmaker, clear communication was essential. The transition required thoughtful storytelling, visual cohesion, and transparency to maintain trust among clients, partners, and donors. My Role I led the creative strategy and execution for the organization’s key transitional communication—a CEO-led announcement distributed via email and embedded video. I also helped shape CRM workflows to ensure consistent messaging across digital channels. https://www.deenaworks.com/design/ebspcanewsletter monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/36bf3d77-9c81-4bc5-be05-915e0b2370ee/EBSPCA_AnimalFriends2025.png Design - Animal Friends Quarterly Newsletters - Overview “Animal Friends” is the East Bay SPCA’s quarterly publication that connects supporters with the organization’s most inspiring stories, upcoming events, and behind-the-scenes updates. The goal was to refresh the design and elevate the reader experience to better reflect the organization’s warmth, professionalism, and impact. My Role I served as lead designer and production manager for the publication, overseeing layout, photo selection, typography, and print/digital formatting. https://www.deenaworks.com/design/pathwayshandbooks monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/a632968b-ab36-4759-848c-5f28fe97ad3d/PathwaysSquareDisplay.png Design - Pathways Home Health Handbooks - Overview Pathways Home Health & Hospice needed comprehensive, easy-to-use handbooks for both professional and family audiences. These materials outlined complex medical information and care protocols—making clarity, accuracy, and compassion equally important. My Role I managed the full creative process, collaborating closely with clinical experts, patient care teams, and communications staff to produce the handbooks from concept through delivery. https://www.deenaworks.com/design/rubygala monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/49a70506-9bf3-4b21-a593-0df07ed7de8f/StanbbridgeCollateral.png Design - Stanbridge Academy 40th Anniversary — Ruby Gala - Overview To celebrate four decades of inclusive education, Stanbridge Academy hosted a 40th Anniversary Gala that called for elegant, cohesive branding across all event communications. The visual direction needed to reflect both the school’s long history and its vibrant, forward-looking community. My Role I developed and executed the full suite of creative assets, including invitations, email campaigns, direct mail pieces, and social media content. https://www.deenaworks.com/design/kehillah monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/af0661ed-ba0e-45c2-9f64-ab2ddf66116b/Kehillah_games_sq.png Design - The Kehillah School Admissions Campaigns - Overview Kehillah Jewish High School wanted to stand out in a crowded independent school market. The goal was to create a campaign that captured attention, expressed personality, and invited families to see Kehillah as a place where students could truly thrive. My Role I led creative concept development, copywriting, and asset design for a full-funnel admissions campaign spanning print, digital, and social channels. https://www.deenaworks.com/home daily 1.0 2025-10-27 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/748b81a5-937a-4da1-b745-4c83e8e82396/Indivisible_Website.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/da01695b-93f9-4c49-a586-5e4f07bb1021/Stanbridge_Website.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/15ed43f9-8bd4-4a1a-8d83-01484c809603/Kehillah_Website.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/76ffdbdb-ae76-4f2c-8a2d-d57e2e7a4961/Pathways_Website.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/ec13ad25-93ac-434f-a12c-8fa8d428f96c/Healthtrust_Website_a.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/7820c28b-1eb7-496f-bc9f-4bf328846a51/EBSCPCA_Website_a.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/e8c3302c-14aa-4907-8891-c4cbbebd102a/Screenshot+2025-10-01+at+3.47.58%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/06738718-2646-42ff-87f1-0e0207df0410/Screenshot+2025-10-01+at+3.55.11%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/abe5996d-4ba2-4595-a384-0ae8c48ac512/Screenshot+2025-10-01+at+4.02.55%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/4668e2a4-1c8a-4371-95ef-5971f3f052bd/Screenshot+2025-10-01+at+4.13.42%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/5af7dc5a-c8c9-4453-81ce-ccc382428b24/RubyGala.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/c48f917a-664b-4fea-86ba-528e4841b31d/TheHealthTrustcol.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/794a6d11-ba18-4f46-9380-066ae12eddc9/AnnualReportEBSPCA.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/a632968b-ab36-4759-848c-5f28fe97ad3d/PathwaysSquareDisplay.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/af0661ed-ba0e-45c2-9f64-ab2ddf66116b/Kehillah_games_sq.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/c171b328-87e2-4d65-b168-b99d871fe060/Ascension_staged.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/ddefa037-b703-4141-80dd-52f2a81cd077/MiseEnPlaceStage.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/2de20e72-99ad-49d1-b342-f79375973a2f/TWD_newpanel.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/589b15f1-07af-46a2-a35c-2d55d161ccf8/CRD_panel.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/9e727675-3678-4828-a8c0-ad717d2c7de7/JoyEmpPanel.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/d2a5b325-1c7e-4ce9-b440-713ee10b4e27/AlFresco.png Home https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/1ba0b25c-6b79-4e48-9e20-89dcb17ab8ef/EBSPCA_AF2025.png Home https://www.deenaworks.com/about daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/75a2911c-9d7d-4b14-a5a5-fea343d8b6a4/DeenaR.png https://www.deenaworks.com/contact daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/1760479233023-67AYQWW6IR21Y5BHZ986/unsplash-image-RcdV8rnXSeE.jpg https://www.deenaworks.com/portfolio daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/1760557948205-0D5UQIC3DHFOV4QHGOG4/Linda_Snowy2.png https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/a632968b-ab36-4759-848c-5f28fe97ad3d/PathwaysSquareDisplay.png https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/2e29f1fa-5036-4faf-a61f-e16c804475f5/Healthtrust_Website_a.png https://images.squarespace-cdn.com/content/v1/68d2d234424ede412c413bf5/9e727675-3678-4828-a8c0-ad717d2c7de7/JoyEmpPanel.png