The Health Trust

Strategic Communications & Public Health Marketing

The Health Trust
Communications Leadership • Stakeholder Engagement • Change Management

Overview:
At The Health Trust, I led communications strategy during a pivotal organizational transition — guiding the shift from Direct Services to a Grantmaking model. I partnered with all departments, including volunteer programs, to ensure all stakeholders — internal staff, clients, and community partners — were accurately informed throughout the process.

Key Focus Areas:

• Change Communications: Developed and executed messaging plans that clearly explained organizational changes while maintaining trust and transparency.

• Cross-Department Collaboration: Partnered with leadership, programs, and volunteer teams to ensure unified, accessible communication across the organization.

• Stakeholder Engagement: Crafted sensitive, audience-specific communications for clients, community partners, and funders.

• Compliance & Accessibility: Ensured HIPAA-compliant handling of information and provided accessible updates for clients impacted by service changes.

• Brand & Messaging Continuity: Maintained mission-aligned voice and clarity across all internal and external materials during the transition.

Impact Highlights:

• Guided The Health Trust through a major organizational shift with communications that balanced transparency, empathy, and clarity.

• Strengthened community confidence by providing consistent, sensitive messaging to diverse audiences.

• Reinforced organizational credibility and unity by aligning leadership, staff, and volunteers around shared values and purpose.