Pathways Home Health & Hospice
Healthcare Marketing & Brand Communications
Pathways Home Health & Hospice
Content Strategy • Brand Development • Community Outreach
Overview:
At Pathways Home Health & Hospice, I led marketing and communications initiatives that elevated brand visibility, strengthened community trust, and supported the organization’s mission of providing compassionate end-of-life and home health care. My work blended strategic storytelling with data-driven insight to engage patients, families, and donors with empathy and clarity.
Key Focus Areas:
Content Strategy & Storytelling: Created compassionate, human-centered narratives that highlighted patient experiences, caregiver dedication, and the organization’s holistic approach to care.
Brand & Messaging Development: Ensured a consistent, comforting, and professional voice across all materials — from web and print collateral to donor communications and community outreach.
Digital Communications: Managed content updates for the website, optimized readability and accessibility, and developed digital materials that aligned with HIPAA and healthcare communication standards.
Community Engagement: Supported campaigns and events that connected the organization with families, volunteers, and healthcare partners.
Cross-Team Collaboration: Partnered with clinical and administrative teams to ensure marketing accurately reflected the care experience and upheld organizational values.
Impact Highlights:
Strengthened brand consistency and visibility through cohesive messaging and thoughtful storytelling.
Supported donor and volunteer engagement with emotionally resonant communications that emphasized impact and compassion.
Enhanced digital and print materials to more effectively communicate services and inspire trust in the Pathways mission.