The Kehillah School
Education Marketing & Event Leadership
Kehillah Jewish High School
Marketing Strategy • Event Production • Community Engagement
Overview:
As Director of Marketing & Events at Kehillah Jewish High School, I led the school’s marketing, communications, and event strategy through a period of transformation. From vibrant in-person programs to the complexities of pandemic-era virtual engagement, I created experiences and messaging that kept the community informed, connected, and inspired.
Key Focus Areas:
Digital Strategy & Website Overhaul: Partnered with a web development agency to manage a full website refresh — overseeing audits, content updates, navigation improvements, and design refinements to enhance user experience and accessibility.
Event Innovation: Produced dynamic in-person and virtual experiences that strengthened community bonds and celebrated achievement, even under challenging circumstances.
Virtual Gala Leadership: Conceived and executed LOL: Laugh Off Lockdown, a virtual gala featuring three acclaimed comedians — including Cathy Ladman (Curb Your Enthusiasm) — that brought joy and raised generous funds for the school.
Graduation Experience Design: Directed the school’s first fully virtual graduation, transforming it into an emotionally powerful celebration with personalized moments for each student and family.
Hybrid Transition Strategy: Created campus signage, communications, and engagement materials to support the transition to hybrid learning with clarity and care.
Brand Continuity: Maintained consistent, mission-driven storytelling across digital, print, and live channels, ensuring the Kehillah voice remained strong through rapid change.
Impact Highlights:
Guided a successful website overhaul that improved usability, accessibility, and content engagement.
Executed innovative virtual events that strengthened donor and community connections during remote learning.
Preserved school spirit and unity through strategic, compassionate communications that reflected Kehillah’s core values.