Annual Report
Deena Riddle Deena Riddle

Annual Report

The East Bay SPCA Annual Report is both a storytelling and accountability tool, highlighting the organization’s impact across the Bay Area. The challenge was to transform dense data and financial information into a visually engaging, emotionally resonant piece that celebrates animal welfare achievements while maintaining transparency for donors and community partners.

Read More
Organizational Communication Change
Deena Riddle Deena Riddle

Organizational Communication Change

When The Health Trust made the pivotal decision to shift from providing direct services to operating as a strategic grantmaker, clear communication was essential. The transition required thoughtful storytelling, visual cohesion, and transparency to maintain trust among clients, partners, and donors.

Read More
Animal Friends Quarterly Newsletters
Deena Riddle Deena Riddle

Animal Friends Quarterly Newsletters

“Animal Friends” is the East Bay SPCA’s quarterly publication that connects supporters with the organization’s most inspiring stories, upcoming events, and behind-the-scenes updates. The goal was to refresh the design and elevate the reader experience to better reflect the organization’s warmth, professionalism, and impact.

Read More
Pathways Home Health Handbooks
Deena Riddle Deena Riddle

Pathways Home Health Handbooks

Pathways Home Health & Hospice needed comprehensive, easy-to-use handbooks for both professional and family audiences. These materials outlined complex medical information and care protocols—making clarity, accuracy, and compassion equally important.

Read More