East Bay SPCA Blog
Deena Riddle Deena Riddle

East Bay SPCA Blog

At the East Bay SPCA, I helped launch and manage the organization’s storytelling blog/newsfeed — a platform designed to highlight adoption stories, establish staff voices as thought leaders, and share the many ways animals and people transform each other’s lives. From developing the content strategy to writing and editing dozens of posts, I shaped a tone that balanced heart, transparency, and impact.

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Strengthening the Voice of Community Health
Deena Riddle Deena Riddle

Strengthening the Voice of Community Health

When The Health Trust prepared to transition away from direct services, I supported messaging strategy, copy refinement, and visual cohesion for the CEO’s public announcement. The story emphasized transparency, gratitude, and a long-term vision of community health, ensuring stakeholders felt informed and valued through the transition.

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Philanthropy & Progress
Deena Riddle Deena Riddle

Philanthropy & Progress

To celebrate Stanbridge Academy’s 40th anniversary, I helped shape the messaging and creative tone of the Ruby Gala—a donor event that honored decades of dedication to the neurodivergent community. Through storytelling and design alignment, we elevated the event’s focus on philanthropy, gratitude, and community impact.

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Transformative Leadership Storytelling
Deena Riddle Deena Riddle

Transformative Leadership Storytelling

When Kehillah Jewish High School welcomed a new Head of School, I helped craft a communications campaign that honored the past while inspiring excitement for the future. By balancing transparency, gratitude, and vision, our storytelling strengthened community confidence during a time of change. The announcement was met with warmth and optimism, signaling a new chapter of growth and shared purpose.

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