Creative marketing begins with pencil and paper—listening, learning, and sketching ideas that evolve into powerful, tangible deliverables.
With expertise in brand storytelling, digital strategy,
and audience engagement,
I bring a collaborative spirit and guidance to turn your vision
into reality.
Websites
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East Bay SPCA
Supporting animal welfare through compassionate care, adoption, and education. I capture photos, generate design, and implement engaging web experiences to spotlight their lifesaving work.
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Indivisible Mid-Peninsula
Focused on grassroots civic engagement and advocacy, Indivisible needed a clear, accessible digital platform. I created a site that highlights action, amplifies voices, and mobilizes communities.
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The Health Trust
Dedicated to advancing health equity, The Health Trust gives grants to uplift other organizations across the healthcare sector. I polished their site ensuring accessibility for all of their audiences.
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Stanbridge Academy
A K–12 school serving neurodivergent students, Stanbridge emphasizes inclusion, learning, and growth. I developed a site that reflects their mission and makes resources easily accessible to families.
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The Kehillah School
This community high school blends rigorous academics with traditional values and compassion. I worked to ensure their website reflects their culture of learning, diversity, and community connection.
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Pathways Home Health
Providing home health, palliative care, and hospice services, Pathways needed a website that conveys both trust and care. I designed and implemented a platform that connects patients, families, and providers.
Storytelling
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Building a Home for Impactful Storytelling
East Bay SPCA needed a way to showcase the incredible stories happening every day across its campuses, clinics, and community programs. I developed and launched the organization’s storytelling blog. I also launched their events calendar amplifying community engagement.
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Strengthening the Voice of Community Health
I helped shape and manage The Health Trust’s blog, crafting stories that spotlighted community partnerships and health equity initiatives. Through editorial strategy, SEO improvements, and cross-channel promotion, I expanded the blog’s reach and impact across digital platforms.
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Storytelling & Data-Driven Impact
For Stanbridge Academy I elevated the school’s blog and provided strategic direction for milestone communications, crafting stories that celebrated inclusion and community impact while introducing SEO and analytics tracking to measure engagement and guide strategy.
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Leadership & Storytelling
I crafted content for Kehillah’s blog and announcements, including the Head of School transition, and guided messaging to balance transparency, celebration, and community trust. While the blog is no longer active, much of this content continues to reach audiences through the school’s social channels.
Design & Creative Assets
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Animal Friends Newsletter
I took creative leadership of the Animal Friends newsletter, designing every element—from layout and visuals to donor outreach copy and engaging stories. My goal: weave mission and connection into each page. The result is a polished, narrative-driven newsletter that strengthens donor relationships and amplifies East Bay SPCA’s voice in meaningful, emotionally resonant ways.
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Patient Handbook
I led the full redesign and redevelopment of the Pathways Home Health & Hospice Patient Handbook, transforming a complex, detail-heavy resource into an elegant, accessible guide for patients and families. Collaborating with every department, I ensured accuracy across all medical, legal, and compliance information—while maintaining a tone of warmth and compassion. The result is a comprehensive, human-centered handbook that balances clarity, sensitivity, and trust.
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Ruby Gala
For Stanbridge’s 40th anniversary, I led the vision, design, and planning of an immersive gala celebrating four decades of community. From theme and branding to invitations, emails, and donor communications, every detail was crafted for cohesion and impact—transforming the milestone into a memorable, story-driven experience.
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Enrollment Campaign
Partnering with development, admissions, and marketing teams, I led the creative direction for Step Out of the Game—a playful, game-themed enrollment campaign designed to stand out in a crowded field. Using clever wordplay like “Don’t get lost in the shuffle” and “Don’t lose your marbles,” paired with vibrant visuals and videos, we brought humor and heart to our outreach. The campaign drove engagement across social media and inspired prospective students to discover what makes Kehillah truly unique.
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Organizational Change Communication
To support The Health Trust’s strategic shift away from direct services, I developed a clear and compassionate communication campaign. I wrote the CEO’s video script, produced the video, and crafted the accompanying email outreach—ensuring transparency, warmth, and trust during a pivotal organizational transition.
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Impact Report
I led the concept, design, writing, and production of the East Bay SPCA Annual Report, transforming complex data and heartfelt stories into a visually engaging, emotionally resonant piece. Every page was crafted to celebrate impact, deepen donor connection, and reflect the organization’s mission with authenticity and heart. The result: a polished, story-driven report that inspires pride and generosity in equal measure.
Freelance
